From Brief to Stage,
Meet the People Who Make It Happen.
From the first brief to the final stage call, every person on this team has been doing this for real, for years.

Darryl Cheong
Project DirectorDarryl has spent over two decades in the events industry, on the ground, on the stage, and everywhere in between. He has planned, produced, and hosted events across corporate, government, and consumer sectors in Singapore and beyond. From intimate boardroom functions to national-scale productions, he knows what it takes to make a room come alive. At BeDazzled E, he leads every project from brief to stage, and he is there for all of it.
Serena Yeow
Operations DirectorSerena is the reason things actually happen. A decade of events and operations experience means she has seen almost everything, and she knows how to handle what she hasn't. Timelines, logistics, vendors, contingencies — she runs the operational side of every project with the kind of quiet authority that keeps everyone else calm. Nothing falls through when Serena is on it.

Felicia Norfor
Marketing and Events DirectorTwenty years. Dozens of campaigns. A career that has taken her from the boardrooms of multinationals to government communications to consumer activations that needed to move real people, not just tick boxes.
Felicia has worked with UOB, Shell, Intel, Mediacorp, Frasers Hospitality, the Prime Minister's Office, Rotary International, and clients in the Middle East, building campaigns and producing activations across corporate, government, retail, and education sectors. She was part of the team behind the Singapore Bicentennial, one of the most high-profile national campaigns in recent memory.
She thinks in strategy first and executes without losing the plot. She does not do watered-down. When UOB wanted something memorable, she put fireworks under their building in Raffles Place. That is the kind of brief she lives for, and that is the standard she brings to everything she takes on at BeDazzled E.
Hannah Khoo
Senior ProducerDo not let the title fool you. Hannah has a habit of being underestimated exactly once. After that, people tend to get out of her way.
She has spent years producing events across corporate, government, and community sectors, with deep experience in banking, insurance, and financial services clients who expect precision and do not accept excuses. Conferences, roadshows, community activations; she has run them all and run them well.
What sets Hannah apart is not just the range. It is what she does when things get complicated. She has stepped into high-stakes projects mid-stream, taken ownership of six-figure deliverables under pressure, and made sure they landed. On time. On brief. Without drama.
Detail-oriented without losing sight of the big picture. Calm under pressure without being slow to act. The person on site who clients trust, staff follow, and nothing gets past.
Ready to get started?
Whether you have a live brief or just want to understand what's possible. We're easy to reach. Every great event starts with a conversation.
